A Journey from Facebook Applications to Blockchain Innovation

Hello everyone and welcome to my blog. I’m Gauthier Bros, a passionate entrepreneur and developer who’s been working with Facebook applications since 2010, and notably created the first “live streaming” solution on Facebook during the same year. I am the creator of numerous solutions such as contact form, newsletter, store, and iframe apps, which are used by a large number of users and brands worldwide.

In 2017, I transitioned from Facebook applications to Ethereum smart-contracts, putting the experience of my company, Atayen, to good use in service of the blockchain. My goal? To democratize blockchain technology.

In pursuit of this goal, I launched SaTT, the 3.0 wallet, designed to make storing and sending cryptocurrencies as easy as sending an email. The Smart Advertising Transaction Token (SaTT) is a utility token that allows advertisers to buy smart advertising services on the SaTT ethereum-based dApp. All transactions between advertisers and influencers/publishers are governed by the SaTT smart contract which automatically ensures speed, transparency, security, and cost-efficiency【9†source】.

This innovative approach to advertising helps address industry challenges such as the lack of transparency in the supply chain, payment delays, and more. We have developed blockchain oracles that fetch data from third-party APIs of social media platforms like YouTube, Facebook, Twitter, Instagram, and others. Actions such as likes, shares, views, and tweets can then be evaluated to help quantify the return on investment (ROI), a significant concern for advertisers and marketers【9†source】.

Our minimum viable product (MVP) is already online, allowing advertisers and marketers to list their advertising campaigns on the SaTT platform, specify the number of tokens available for their campaign, and allocate tokens according to which social media platforms they wish to be promoted on. In addition, influencers (or micro-influencers) can participate in campaigns by publishing on social networks and are remunerated according to the performance of their posts【10†source】.

What sets us apart from other marketing projects like aqilliZ, Brave, or normal aggregators like Addragon and Coinzilla, is our focus on a working smart advertising solution built on the Ethereum blockchain, unlike aqilliZ which is built on the Zilliqa blockchain. We’re also distinct from Brave, which is a web browser that values attention and content creators, rewarding users with the Basic Attention Token (BAT). Addragon and Coinzilla, on the other hand, are more about media buys and ad placements, like banners and advertisements【11†source】.

Our successful ICO, where we raised $7 million, was largely due to our emphasis on having a working platform. Amid the ICO hype in late 2017 and part of 2018, many projects touted blockchain solutions but failed to deliver a working product. This left investors wary of blockchain projects because hype alone cannot sustain a project’s continued success. Our team, coming from Atayen, Inc, already provided technology solutions such as our Facebook pages for business apps, so we understand what it takes to deliver these kinds of solutions【12†source】.

We chose to use the Ethereum blockchain because it is the leader in smart contract protocols, considering the massive number of projects that have adopted it. Despite the high gas fees, we are still confident in our choice, especially considering the upcoming Ethereum 2.0【13†source】.Looking to the future, I’m committed to advancing the adoption and democratization of blockchain technology. Although blockchain is still in its early stages, the crypto community is rapidly expanding and bringing together people from different backgrounds. This innovative technology has a lot more to offer, and you can count on our local talents to exploit and develop it in France and internationally.

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  • Sans titre

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